In logistics, there is a common belief:”It is no longer possible to further reduce the expense structure without affecting the service.”. However, the reality shows the opposite. Today the sector faces a complex scenario:
• Urban traffic is becoming more intense.
• Online shopping continues to grow.
• Consumers expect faster deliveries.
• Shoppers don't want to pay extra for expedited shipping.
• Big market players are applying increasingly aggressive strategies.
Faced with this scenario, companies that want to remain competitive must focus on reducing unnecessary costs without losing quality of service. And the key lies in a specific point: the Last Mile.
Why is the Last Mile so important? La Last Mile Delivery is the final stretch of delivery: from the distribution center to the customer's door. This segment represents between 35% and 55% of the total logistics cost, making it the ideal space to optimize and save. Inefficient management at this stage means longer delivery times, more fuel consumption, poorly planned routes and, consequently, dissatisfied customers.
On the other hand, with the right strategy, it is possible to reduce costs, optimize the fleet and gain a competitive advantage.
️ The Solution: Location APIs for HERE Maps The Location API of HERE Maps allows companies of any size to make their logistics operations more efficient:
• Designing intelligent routes in real time.
• Considering variables such as traffic, business hours, service stations and delivery points.
• Eliminating unnecessary routes and maximizing the use of each vehicle.
In addition, HERE offers flexibility: if your company already has its own tool, you can integrate only the add-ons you need, such as precise routing or fleet telematics. The result: lower idle costs, better use of resources and a more competitive service.
Continuous innovation A key differentiator of HERE Maps is that their solutions are constantly evolving.
Digital maps, APIs and geolocation services are constantly updated to meet new market requirements. Investing in such a tool not only improves profitability today, but also guarantees competitiveness in the future. At Marker, we are specialists in intelligent location.
If you want to know how HERE Maps can help your company reduce costs and optimize deliveries, schedule a meeting with us.
