Location intelligence is no longer just a complementary tool — it has become strategic infrastructure. Today, industries such as logistics, mobility, automotive, and supply chain increasingly rely on platforms capable of processing real-time data, integrating artificial intelligence, and scaling global operations.

In this context, HERE Technologies has once again positioned itself as the global market leader, earning the #1 spot in the latest Omdia Location Platform Index, one of the most relevant rankings in the technology and geospatial industry.

The report recognizes HERE as the company currently “setting the benchmark” for the sector, highlighting its innovation capabilities in AI, live maps, cloud platforms, and software-defined vehicle (SDV) solutions.

Much more than maps

For years, location platforms were primarily viewed as providers of maps and navigation. But the market has evolved.

Today, location intelligence is a core component for:

• logistics optimization,
• operational visibility,
• dynamic planning,
• connected mobility,
• automation,
• predictive analytics,
• and real-time decision-making.

Omdia’s report specifically highlights how HERE has expanded its technological offering and established itself as a comprehensive location intelligence platform for enterprises and manufacturers worldwide.

AI shaping the future of location intelligence

One of the report’s strongest points is HERE’s advancement in artificial intelligence applied to geospatial processing.

The company has been driving a major transformation of its platform through:

• automated mapmaking,
• contextual analysis,
• massive-scale data processing,
• and real-time information generation.

Among the highlighted solutions is SceneXtract, a GenAI-powered tool capable of extracting complex contextual insights from images and geospatial data.

This type of technology accelerates processes that previously required extensive manual intervention and opens new possibilities for industries that depend on accurate and constantly updated data.

The rise of Software-Defined Vehicles

Another major focus of the report is HERE’s leadership within the Software-Defined Vehicle (SDV) ecosystem.

The automotive industry is undergoing a radical transformation: vehicles no longer depend solely on hardware, but increasingly on software and intelligent data to enable new functionalities, automation, and connected experiences.

In this scenario, HERE was recognized for its ability to provide:

• high-precision maps,
• real-time updates,
• scalable cloud platforms,
• and tools that accelerate SDV solution development.

The report also highlights the launch of HERE SDV Accelerator, developed in partnership with Amazon Web Services, designed to reduce development time and complexity for connected vehicle applications.

A direct impact on logistics and operations

Beyond automotive, Omdia’s recognition also reinforces HERE’s positioning in industries such as:

• logistics,
• fleet management,
• supply chain,
• transportation,
• telecommunications,
• and smart cities.

The ability to integrate real-time location data enables companies to:

• optimize routes,
• reduce operational costs,
• improve delivery times,
• increase fleet visibility,
• and make faster, more accurate decisions.

At a time when operational efficiency is becoming increasingly critical, geospatial platforms have evolved into strategic infrastructure for digital transformation initiatives.

Enterprise trust and AI governance

The report also emphasizes an increasingly important aspect: AI governance and reliability.

HERE has recently been recognized for its responsible AI management standards, including certifications related to governance and operational processes involving artificial intelligence technologies.

For organizations operating with critical data, this represents a major differentiator:
innovation alone is not enough — it must also be reliable, scalable, and secure.

Marker’s perspective

At Marker, we work alongside HERE to help companies transform geospatial data into concrete operational decisions.

HERE’s continued leadership in global rankings such as Omdia confirms a clear trend:
location intelligence is no longer simply an additional technology layer. Today, it is a central component of how organizations optimize operations, improve customer experiences, and build real competitive advantages.

From logistics and fleet management solutions to visibility and connected mobility platforms, the potential of location intelligence continues to grow rapidly.

Looking to enhance your operations with advanced location technology?

At Marker, we help logistics, mobility, and supply chain companies implement HERE-based solutions to improve efficiency, visibility, and real-time decision-making.