The company has been recognized for the ninth consecutive year as the world's leading location platform, standing out for its innovation in artificial intelligence, global reach, and vision for software-defined vehicles.

HERE Technologies has once again been ranked as the market leader in Counterpoint Research's Location Platform Effectiveness Index 2026, one of the most respected analyses in the geospatial and location technology industry. With this recognition, HERE marks nine consecutive years at the top of the ranking.

The study evaluated 25 leading companies in the sector, including Google, TomTom, and Mapbox, assessing factors such as map data quality, platform capabilities, technological innovation, partner ecosystem, geographic coverage, and execution capacity. According to Counterpoint, HERE emerged as a true industry benchmark, leading or co-leading nearly every category analyzed.

The Role of Artificial Intelligence in the Next Generation of Maps

One of the most highly valued aspects of HERE's strategy was its commitment to artificial intelligence. The company has integrated AI and machine learning technologies at scale to automate mapping processes, improve real-time data updates, and deliver more accurate and contextual navigation experiences.

Among the highlighted innovations are solutions such as HERE AI Assistant and SceneXtract, tools designed to transform massive amounts of geospatial information into actionable intelligence for businesses, governments, and vehicle manufacturers.

The importance of these capabilities continues to grow as location-based AI becomes a fundamental component of autonomous systems and future AI-powered experiences.

Leading the Evolution of Software-Defined Vehicles

Another key strength recognized by Counterpoint was HERE's vision for Software-Defined Vehicles (SDVs), one of the automotive industry's most significant trends.

The SDV Accelerator initiative, developed in collaboration with AWS, was cited as a benchmark for the industry, enabling manufacturers to accelerate the integration of connectivity technologies, automation, and location-based services.

Intelligent maps have become a critical layer for advanced driver assistance systems (ADAS), automated driving capabilities, and next-generation in-vehicle digital experiences. In this environment, HERE continues to strengthen its position as one of the most influential players in the global mobility ecosystem.

A Global Platform for Businesses, Governments, and Mobility

The report also highlighted HERE's global reach, supporting organizations in more than 200 countries through a cloud-native infrastructure capable of integrating geospatial data, navigation services, mobility analytics, and advanced enterprise solutions.

These capabilities allow industries such as transportation, logistics, retail, telecommunications, smart cities, and public services to leverage location intelligence to optimize operations, improve decision-making, and develop new business models.

Recognition That Confirms a Long-Term Trend

HERE's leadership position in Counterpoint's 2026 report is not an isolated achievement. In recent years, the company has also topped rankings published by firms such as Omdia and TechInsights, reinforcing a sustained track record of innovation and growth within the geospatial technology market.

For organizations looking to unlock the value of location data, this recognition further validates HERE as one of the most comprehensive and trusted platforms for driving digital transformation, smart mobility initiatives, and geospatial analytics.

At Marker, we help organizations across Latin America implement HERE-based solutions, transforming geospatial data into strategic decisions and measurable business outcomes.