In a context where congestion and uncertainty directly impact profitability and customer experience, reliable and up-to-date traffic information is no longer optional.

Los HERE Technologies traffic services, comprised of Marker, provide real-time and predictive data on global traffic conditions, making it possible to anticipate congestion, plan optimal routes and improve efficiency in daily operation.

Main benefits

• Logistics and e-commerce: route optimization and reduction of delivery times.
  
• Transportation and mobility: better planning and management of urban traffic.
  
• Infrastructure and energy: anticipating deviations and minimizing operational impacts.
  

Como HERE Technologies Platinum Partner, Marker accompanies companies in the implementation and customization of these solutions, ensuring that traffic data is efficiently integrated with their operating processes or GIS systems.

The 9 traffic services that power your operations

1.- Real-time traffic

It will monitor the current state of the routes with information updated minute by minute: congestion, average speeds and delays.
Make quick decisions and keep your deliveries under control.

2.- Traffic flow

Analyze the level of fluidity or congestion of your road network, with detailed data by section.
Identify patterns and optimize your travel times.

3.- Traffic incidents

Detect accidents, construction or road closures that may affect your operations.
Redirect fleets in real time and avoid interruptions.

4.- Road safety cameras

I accessed the location of speed cameras and traffic lights with radar.
Promote safe driving and comply with local regulations.

5.- Historical traffic patterns

Consult historical information to learn about trends and plan your trips with precision.
Plan more efficiently based on days, times or seasons.

6.- Traffic analysis

Convert large volumes of data into strategic information for your operations.
Identify bottlenecks and opportunities for logistical improvement.

7.- Predictive traffic

Thanks to the use of artificial intelligence, anticipate how traffic will behave in the next few hours.
Plan proactive routes and avoid traffic jams before they occur.

8.- Visual traffic layers

Incorporate maps with real-time or historical traffic information.
Visualize the road situation directly on your dashboards or platforms.

9.- Custom integrations with Marker

We adapt HERE APIs and services to the needs of your business.
From monitoring platforms to complete logistics solutions.

Data-based decisions

Real-time traffic data not only improves efficiency, it boosts smarter decisions, allowing companies to optimize every stage of their operation.

In Marker, we help transform traffic data into concrete actions that improve the customer experience and reduce operating costs.

Learn how Marker can help you optimize your logistics and mobility operations with accurate and up-to-date information, by sending us an email to marketing@markergo.com

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