The Optimal optimizes your logistics planning with Marker + HERE

How a SaaS logistics company managed to accelerate route calculation, improve operational accuracy and reduce costs through advanced geolocation technology.

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About The Optimal

The Optimal is a Chilean company specialized in SaaS logistics software. Its platform allows you to plan, optimize and manage highly complex distribution operations.

Its operation depends on route planning, georeferencing of addresses and the efficient calculation of large volumes of daily deliveries.

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The Challenge

Before implementing Marker + HERE, they faced:

• Difficulties in georeferencing large scale addresses
• Limitations in calculating route matrices
• Low accuracy in arrival times (ETA)
• Operational scalability issues
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The Solution

The Optimal integrated HERE technology through Marker:

• HERE Geocoding API
  Improved address quality and consistency
• HERE Maps API
  Incorporated clear visualization of operating areas
• HERE Matrix Routing
  Efficiently enabled mass calculation of routes
• Marker support
  Technical integration, configuration and ongoing support
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Results

• ✅ Reduction of route calculation time by 80%
• ✅ Greater efficiency in logistics planning
• ✅ Lower operating costs
• ✅ Improved quality of service

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Testimony

“Marker's support was key. Their team understood our operation and helped us scale with reliable technology.”

Conclusion

This case demonstrates how the integration of advanced geolocation technologies makes it possible to scale logistics operations with greater efficiency, precision and cost control.

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