SimpliRoute improves its operation with customized maps and accurate geocoding

How one of the leading logistics optimization platforms in Latin America improved its accuracy, scalability and user experience.

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About SimpliRoute

SimpliRoute is a leading logistics optimization platform used by companies across Latin America to plan and manage last-mile operations.

The challenge

• Improve geocoding accuracy
• Scale map infrastructure
• Optimize system performance
• Improve user experience

The Solution

• HERE Geocoding API
  Precise address validation
• HERE Maps + Custom Styling
  Custom maps aligned to the brand
• Marker support
  Technical support and architecture optimization

Results

• ✅ Higher precision in operation
• ✅ Reduction of operating times
• ✅ Cost optimization
• ✅ Better user experience

Testimony

“Marker's support was key to scaling our solution without friction.”

Conclusion

A robust and customized map infrastructure is key to scaling high-growth logistics platforms.

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